New Website Offers Fast ?Design Your Lift Online?November 20, 2008
New functionality targets architects, designers and specifiers - site
re-design and e-newsletter to help build closer customer relationships
Leading independent UK lift provider, Pickerings Lifts aims to build on
its long-standing reputation for responding to its customers’ needs with
the launch of a more interactive, informative and intuitive website.
The centrepiece of the website’s extended functionality is the launch of
a new ‘Design Your Lift Online’ facility, targeted in particular at
architects, designers and specifiers.
“This exciting new initiative will enable visitors to the website to
input their requirements, including the type and size of lift, together
with other details such as desired finishes to floors, walls and
mirrors, for example,” explains marketing manager, Paul Robinson.
When the end-user is happy with how the result looks on screen, a copy
of both the design and the related typical drawing will then be made
available to them via a link that is emailed to them. “This will not
only provide a visual image of their desired requirements, but will also
give designers and architects a typical drawing of their lift choice,”
he adds.
“Importantly, and unlike similar facilities previously available
elsewhere, this design facility will be fast and responsive - giving the
user exactly what they need, quickly and effectively.”
At the same time, in getting closer to customers Pickerings has
introduced an e-newsletter, designed to keep customers and prospects
fully up-to-date with the latest news on Pickerings’ lift and escalator
products, changes in legislation and other matters of interest. By
registering their details on the site, users will be added to the
e-newsletter list which means they will receive the newsletter quarterly.
The website will also feature examples of Pickerings’ unique bespoke
lift design facility, as well as its other services including specialist
lift systems, modernisation and upgrade capability, supply chain
maintenance, low carbon systems support, and their national service and
maintenance network.
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